Matt

WHAT MAKES A BAD ECONOMY A GREAT OPPORTUNITY

When I talk to people about "now" being a perfect time to make a Huge impact on their businesses success and ultimately their bottom line profits, they look at me like I'm some sort of alien. However, I am being completely serious when I say a failing ec... Read >

Stop Losing Money In A Bad Economy!

I know I have heard it all, the economy is bad and so my sales are slumping, the economy is bad so I need to lay off staff, the economy is bad so I am being forced to close my business. My response each time is: WHAT? Why in the world would you let som... Read >

Is my message complete? What are the key elements of effective marketing messages?

Advertising is everywhere! You can find it on your television, radio, on the streets, on the web, where you patronize and even in bathroom stalls. Thousands and thousands of marketing messages are thrown at the general public on a day to day basis and all... Read >

Top 5 tips for developing a marketing strategy – why this marketing professional highly suggests t

As an entrepreneur you have spent years developing what you believe will be "a product that will have mass appeal". You have completed a tremendous amount of research and now you are ready to unveil your product to the world… but how do you go about doi... Read >

Learn from a professional internet marketing expert why online opportunities in ecommerce today are

Are you online? Did you know that according to CMDC's Media Digest 2008, over 84% of Canadians have access to the Internet and surf the web on a daily basis? If you can appreciate the potential of reaching over 23 million Canadians that are searching fo... Read >

Be Represented Properly – Find out why an experienced marketing professional believes that choosin

You're a business with a great product/service that truly provides a need for customers everywhere. You're price competitive, likeable, unique and a trustworthy brand. You know that you've got a lot of things going for you and you have a great opportunity... Read >

Learn what affordable marketing options are available to businesses that are beginning to feel the s

At this every moment, hundreds of businesses across the United States and Canada are cutting their advertising and marketing budgets due to the state of the economy. A common misconception of these companies is that this is the right thing to do - to just... Read >

HOW TO FIND NEW CUSTOMERS EASILY

As a business you have a goal in mind to sell a product or service that will resonate some sort of value and need with customers so that they in turn purchase what you have to offer. How do you find out who your true customers are? Ultimately the type of ... Read >

Optimize your business potential – find out why the process of search engine optimization is so im

How are your customers finding you? Do you advertise locally? Are you on the internet? Are you listed in the phone book? Or do you just keep your fingers crossed hoping someone will walk by your storefront, realize they need your product and stop in for a... Read >

The Good, The Bad and The Ugly of the Detailed SWOT Analysis.

If you are an advertising or marketing student, an entrepreneur or a business professional - be prepared to learn about one of the most basic and functional tools for marketers still practiced heavily today - the SWOT Analysis. Like many topics in school... Read >

Modern Advertising Methods

In a time where there are so many advertising and marketing options, how do you determine what works best, what methods would actually achieve what you are looking at accomplishing and where your dollars are best spent. With over 15 "hands on" years expe... Read >